Bonfire Wine

Consumer Lifestyle

Challenge

Generate national awareness for the innovative packaging of a new wine brand to support U.S. distribution goals.

 

Strategy

Create awareness among high-profile race teams to establish brand credibility within a high performance environment while securing early, high-reach product reviews and endorsements from do-it-yourself media followed by service professionals.

 

Success

Led by a New York Times business section feature, created coverage that drove distribution inquiries.