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Bonfire Wine
Consumer Lifestyle
Challenge
Generate national awareness for the innovative packaging of a new wine brand to support U.S. distribution goals.
Strategy
Create awareness among high-profile race teams to establish brand credibility within a high performance environment while securing early, high-reach product reviews and endorsements from do-it-yourself media followed by service professionals.
Success
Led by a New York Times business section feature, created coverage that drove distribution inquiries.

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