Vice President, Research
Tyler leads Brandware’s research, advanced analytics and consumer insights team. An engineer by training, he previously developed statistical tools and research for clients like NASA and the US Department of Defense. Prior to that, Tyler worked for the US Air Force, performing engineering analyses, reliability and risk assessments, and market research for multiple aircraft systems.
At Brandware, Tyler ensures that research and resulting data becomes ammunition for business success, whether it’s defining target customer segments prior to a national marketing campaign or validating brand Tyler Sartin messages and product offers before they’re deployed to B2B and consumer audiences.
He develops qualitative and quantitative brand and market research for Fortune 500 as well as emerging brands in industries such as automotive and transportation, building products, financial services, media, retail/packaged goods, pharma, technology and hospitality.
Loves to crush the competition at: Pop culture, political, and movie trivia.
Favorite adrenaline rush: Any endurance run over 10 miles.