Equifax Automotive

B2B

Challenge

Increase awareness of Equifax Automotive full range of automotive dealer products and solutions among automotive dealers, financial services providers and other automotive industry partners.

 

Strategy

Build thought leadership opportunities for key company spokespersons in media channels and conference locations where automotive industry leaders come for information.

 

Success

Over 65 stories in more than 20 targeted outlets reaching key customers in the automotive finance industry, such as Automotive News, Auto Remarketing, Auto Finance News, NIADA Used Car Dealer Magazine, CBT News and F&I And Showroom Magazine.