ISOTRAK

B2B Thought Leadership

Challenge

Reestablish fleet management technology innovator Isotrak’s leadership position within the industry in the U.S. and the U.K.

 

Strategy

Create a cross-platform, thought leadership-driven B2B media campaign that shows target business customers how Isotrak solutions uniquely help fleet owners improve driver performance and customer service. 

 

Success

Developed a series of bylined thought leadership articles and secured placements in key trade publications such as Forbes, Fleet Owner, Motor Transport Magazine, DC Overdrive, Fleet Point, Fleet World, Logistics Manager and Fleet News. A combination of earned and amplified tactics, including shared social content, resulted in significantly increased website traffic and a 13% increase in social media engagement over a short period of time.