Falken Tires

Consumer Product

Challenge

Create richer longer-from consumer content on Falken’s website that matches up with the brand’s impressive social media strategy and content. 

 

Strategy

Align content with social posts by the stories behind the 140-character Tweets. 

 

Success

Developed and wrote unique stories that integrated partner programs, sponsored athletes and brand enthusiasts.  Increased content reach through shared distributions strategies. Generated incremental earned media through use of content developed for corporate blog.