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Falken Tires
Consumer Product
Challenge
Create richer longer-from consumer content on Falken’s website that matches up with the brand’s impressive social media strategy and content.
Strategy
Align content with social posts by the stories behind the 140-character Tweets.
Success
Developed and wrote unique stories that integrated partner programs, sponsored athletes and brand enthusiasts. Increased content reach through shared distributions strategies. Generated incremental earned media through use of content developed for corporate blog.

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