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© 2006 - 2019 Brandware, Atlanta, GA and Los Angeles

Air Gas Penguin Brand Dry Ice

Outdoor Lifestyle

Challenge

Inspire increased use of Penguin Brand Dry ice during the company’s key Halloween selling season.

 

Strategy

Expand brand reach and increase entries in the annual Halloween photo/video contest – the 5th annual campaign we’ve managed for the client – by adding high-profile celebrity guest judges and adding a targeted paid social marketing campaign. 

 

Success

Judges with high social reach, such as Netherworld’s Roy Wooley, were the trick to the treat: entries increased by 30% over the prior year. .