Challenge

Support sales of the world’s most sophisticated racing simulator machine by showing why it’s not just a “toy” for the affluent, but a world of fun for anyone who loves to compete.

 

Strategy

Connect more lifestyle, business and general consumer media with the experience by scheduling demo “drives” and interviews at the company’s Los Angeles headquarters. Prove that CXC machines are a must-have for the successful individual with competitive spirit.

 

Success

Consistent national media coverage from multi-page features in magazines like Automobile to digital content on CNET.