Challenge

Introduce a successful European premium hand tool brand to service shop professionals in the crowded U.S. tool category.

 

Strategy

Create awareness among high-profile race teams to establish brand credibility within a high performance environment while securing early, high-reach product reviews and endorsements from do-it-yourself media followed by service professionals.

 

Success

Delivered coverage in fixed operations, do-it-yourself and men’s consumer media, along with high-profile business relationships that resulted in significant awareness within target customer category as well as leads and sales.