Challenge

Differentiate homebuilder Ashton Woods from competitors by emphasizing the brand's commitment to personalized home design.

 

Strategy

Position Ashton Woods design executives as thought leaders in home design with consumer media by coordinating exclusive interviews, sharing case studies of model and customer homes, and touring The Studios by Ashton Woods to exhibit a homebuyer’s journey designing their home and all of the possibilities.

 

Success

Features in top consumer outlets such as The Wall Street Journal, CNBC.com and HGTV, with coverage repurposed on the company’s website and in multiple social media channels.