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Ferrari North America

Luxury Lifestyle

Challenge

Create awareness and inquiries for the brand’s exclusive customer racing schools and programs among high net worth individuals. 

 

Strategy

Ferrari’s customer racing programs as an expression of the target demographic’s entrepreneurial spirit, high-performance business success and competitive lifestyle by offering behind-the-scenes  and behind-the-wheel experiences.

 

Success

Coverage in multiple lifestyle media outlets, including CNET, DigitalTrends and Conde Nast Traveler.