Challenge

Find fresh ways to focus consumer attention on the need for equipping vehicles with correct tires.

 

Strategy

Identify media and influencers whose vehicles are used in challenging conditions and invite them to go through The Tire Rack’s consultative online buying process – then share their experience with their audiences. 

 

Success

This ongoing program delivers a consistent stream of consumer and automotive media coverage, including social shares during the company’s exceptional online tire buying and installation process – a key differentiator. Coverage has ranged from Outside.com to Field and Stream.