Challenge

Increase marine and lifestyle media coverage of electric boating benefits in a category dominated by traditional boat motors.

 

Strategy

Adopted a “show and tell” approach leveraging the brand’s footprint at consumer boat shows, fishing tournaments and lakeside locations. Tapped into our automotive lifestyle media network to reach editors already familiar with the benefits of electric propulsion. Used early coverage to create added opportunity within marine media.

 

Success

Created extensive and consistent media coverage in both marine industry and top tier national media, including The Wall Street Journal, Boating Magazine, Yachting Magazine, Workboat Magazine, Soundings Trade Only, PassageMaker, The OC Register and Mother Nature Network.