Assistant Account Executive
Katie focuses on the heart of a story to identify her clients’ most engaging messages. She thrives off organization and employs her love of language and grammar to strategically select every word, ensuring message clarity and impact. Her previous experience in the home furnishings industry gives her an eye for detail and design and a love for people and problem solving. Katie supports Brandware’s account executives in the development of media pitches, research and reporting. Her clients range from consumer, home and outdoor products to B2B services. Katie joined Brandware after graduating magna cum laude from the University of South Carolina (the real USC) with a B.A. in Mass Communications and a minor in English, where she served as a senior editor for Her Campus South Carolina and a contributor to two student magazines.
Loves to crush the competition at: family card games and unexpected puns.
Favorite adrenaline rush: getting lost in foreign cities and gliding effortlessly across the wake on water skis.