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Husqvarna Outdoor Products

Outdoor Lifestyle

Challenge

Introduce the functional (and fun) benefits of Husqvarna’s new robotic mower to  homeowners within unique dealer areas.

 

Strategy

Create an influencer program to generate authentic product reviews and shareable social content from real homeowners near dealer zip codes.

 

Success

With 30+ influencers creating over 500 social media posts, the brand’s overall positive sentiment ratio increased from 3:1 to 9:1 with a likelihood of online conversation doubling from 33% to 66% within 3 months. 

 

By the end of the campaign, the consumer influencer program had driven more than 325,000 video views and over 20,000 incremental engagements.