Challenge

Increase visibility and attendance for this annual gathering of 20,000+ automotive, aviation, marine and motorcycle lifestyle enthusiasts..

 

Strategy

Add unique experiences and programs that build interest beyond collector vehicles while expanding media coverage beyond local interest stories.

 

Success

Exceed fundraising goals for first-year private event featuring top automotive designers. Standing-room only attendance of first-ever Insiders collector car seminar. Exceed attendance goals despite near cancellation of event due to hurricane damage. Generated national media coverage for event partners and exhibitors.