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EBlock Selects Brandware to Lead Public Relations Efforts

Atlanta-based marketing communications agency expands its already-extensive auto footprint with leading automotive technology company

ATLANTA, GA – June 25, 2020 – Brandware, an award-winning, independently owned marketing communications agency, announced today the addition of EBlock to its repertoire of clients. EBlock is an online vehicle auction service with a vast selection inventory from trusted auction partners. Backed by decades of experience in the automotive industry, Brandware will provide Communications services through trade, industry, and automotive-technology publications as well as thought leadership to lead brand and content strategy.

“We are thrilled to work with such a talented team at Brandware,” said Jason McClenahan, President and CEO of EBlock. “With their extensive experience and expertise in the auto industry, we feel we are with the right agency partner  to help us carry out our expansion across North America and further our organization’s mission in becoming the largest online auction platform from coast to coast.”

Founded in 2016, EBlock strives to provide an online auction experience that increases efficiencies for buyers, sellers, and auctions alike. With an industry-first nationwide run list, live virtual lanes, and an Hourly Auction channel with set ending times, EBlock reduces the effort it takes for dealers to buy and sell inventory. It is also the only platform powering the dealer-to-dealer space for independent auctions across the United States.

“EBlock has innovated the traditional automotive auction into a virtual playing field with unmatched technology,” said Lou Laste, CEO of Brandware. “In today’s competitive marketplace and especially in the ever-evolving landscape we’re dealing with today, EBlock’s platform is a necessity to continuing to move inventory in the dealer-to-dealer space. And the fact that EBlock replicated the live auction in a virtual platform without compromising on a dealer’s expectations from start to finish is truly remarkable and transformative for this industry moving forward.”

For more information on EBlock, visit For more information on Brandware, visit

About EBlock

EBlock is an online vehicle auction platform that increases efficiencies for buyers, sellers, and auctions through an industry-first nationwide run list, live virtual lanes, and an Hourly Auction channel with set ending times. It is the only platform powering the dealer-to-dealer space for independent auctions across the United States. For more information, visit

About Brandware

Brandware creates insights-driven, impactful coverage, content and conversation across today’s most effective earned, paid and owned communications channels. Headquartered in Atlanta, Brandware has additional teams in Los Angeles, Charleston, SC, Nashville, TN and Huntsville, AL. Brandware is one of Atlanta’s Top 20 public relations firms (Atlanta Business Chronicle), a U.S. Top 100 independent agency (O’Dwyers) and most recently was named a Top 20 Marketing Agency by Agency Spotter.

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