Co-Founder, Brandware Research
Prior to co-founding Brandware with Elke, Dave sold his partnership interest in a national brand-consulting firm to form The Brandware Group, Inc. Dave leads our sister agency, Brandware Research, along with brand strategy and consumer insights for all Brandware clients.
Dave has previously held executive marketing positions at Kohler Co. and General Motors. He’s passionate about teaching others that the usefulness of nearly every study can be improved by using validated measures and creatively applying advanced statistical analyses.
He’s taught promotional strategy and brand management to undergraduates and MBA students at Marquette University, the University of Iowa, and at the Iowa’s overseas EMBA program in China.
Loves to crush the competition at: debunking guesswork and assumptions.
Favorite adrenaline rush: Traded in his pilot’s license for aquatic pursuits, like sailing.