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Porsche Cars North America

Consumer Lifestyle

Challenge

Based on buyer lifestyle research, create fresh media opportunities for the Porsche brand within the health/fitness category.

 

Strategy

Leverage existing relationships with a major luxury kitchen brand (and its Manhattan showroom kitchen), an award-winning chef and one of Porsche’s sponsored high-performance race car drivers to attract nutrition/fitness media coverage.

 

Success

2+ million impressions in media outlets such as Fitness Magazine, video assets and social content featuring recipes for a high-performance lifestyle.