top of page
Porsche Cars North America
Consumer Lifestyle
Challenge
Based on buyer lifestyle research, create fresh media opportunities for the Porsche brand within the health/fitness category.
Strategy
Leverage existing relationships with a major luxury kitchen brand (and its Manhattan showroom kitchen), an award-winning chef and one of Porsche’s sponsored high-performance race car drivers to attract nutrition/fitness media coverage.
Success
2+ million impressions in media outlets such as Fitness Magazine, video assets and social content featuring recipes for a high-performance lifestyle.

bottom of page