Challenge

Create awareness for a Georgia-based manufacturer’s line of “Made in America” flip-flops and sandals.

 

Strategy

Educate media that Okabashi footwear is more than fun and affordable – it’s a classic American entrepreneurship success story.

 

Success

In addition to dozens of media placements and product reviews in the traditional consumer lifestyle media, secured Okabashi broad national exposure through exclusive inclusion in the national AOL multi-media series “This Built America.” The brand was the only Georgia manufacturer to be extensively featured.