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Vespa North America
Cause-Related PR
Challenge
Create a cause-related campaign featuring a special pink edition of a Vespa scooter that not only raises funds but generates program media coverage.
Strategy
Identify new partner organizations that have not benefitted from the high-profile work associated with larger breast cancer non-profits, but whose need is equally great.
Success
Created hundreds of print, broadcast and social content placements featuring Vespa’s pink scooter by working with ten unique breast cancer charities and their teams to promote pink Vespa giveaways, with proceeds benefitting each group.

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