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March 19, 2019

Facebook will replace the Relevance Score with three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking. We take a deep dive into what’s changing and what it mean...

February 6, 2019

Members of our team weigh in on which ads caught their attention and which ones missed the mark.

May 25, 2018

How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.

May 1, 2018

You can't control the brain, but you can control the stimuli and track how the brain processes information and makes purchasing decisions.

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