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© 2006 - 2019 Brandware, Atlanta, GA and Los Angeles

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March 19, 2019

Facebook will replace the Relevance Score with three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking. We take a deep dive into what’s changing and what it mean...

July 9, 2018

Learn what Facebook advertising metrics are disappearing from the platform and how a change in reporting impressions could impact your measurements.

Trending hashtag activism is forcing a change in the status quo of corporate communications. Organizations can no longer afford to sit on the sidelines while consumers choose brands that share...

June 21, 2018

Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first strategy, videos will be displayed in a vertical, full-...

May 25, 2018

How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.

March 8, 2018

Our top five takeaways from the Social Media Marketing World Conference, includes tips for instagram and live video content.

November 29, 2017

We invited students from Berry College to visit our Atlanta office asked them about new technologies in PR. Here's what one had to say.

How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your brand's social media content.

How and why brands should leverage Facebook's new original programming for branded entertainment and product placement.

Ten years ago today, the hashtag was born on Twitter. Here are some tips on how to use hashtags effectively in your social media marketing.

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