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March 19, 2019

Facebook will replace the Relevance Score with three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking. We take a deep dive into what’s changing and what it mean...

July 9, 2018

Learn what Facebook advertising metrics are disappearing from the platform and how a change in reporting impressions could impact your measurements.

May 25, 2018

How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.

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