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COMPANIES HELPING HOUSTON – PLUS TIPS FOR SUCCESSFUL CORPORATE GIVING
Corporations are helping Houston flood victims. Here are tips for effective branded social giving programs, including what not to do.
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HAPPY BIRTHDAY TO THE #HASHTAG - TIPS ON USING THEM EFFECTIVELY
Ten years ago today, the hashtag was born on Twitter. Here are some tips on how to use hashtags effectively in your social media marketing.
WHY GOOGLE WAS RIGHT TO FIRE JAMES DAMORE AND WHAT WE’VE LEARNED FROM IT
Why Google fired James Damore and what we've learned from it from a public relations and crisis communications perspective
TO GO LIVE OR NOT GO LIVE – THAT IS THE QUESTION BRANDS ARE ASKING
Tips on when and how to use live streaming video in your marketing and PR strategy.
ONLINE RETAILER SHOWS US ALL WHY FONTS MATTER
This week an online retailer discovered the dangers of poor font choice in brand and product design.
ESSENTIAL RESEARCH QUESTIONS FOR PR AND MARKETING PROS
Ask (the right) questions first, shoot out communications later. Everyone loves to talk about data-driven PR. Research, insights, measuremen
CHEERIOS' CAUSE MARKETING IS BRILLIANT AND ON-BRAND
Cheerios' cause marketing campaign to bring back the bees is a case study in media relations and social media marketing.
TOP TIPS FOR GIVING A GREAT SKYPE INTERVIEW
In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live...
PR TREND: PAID CONTENT SPARKS EARNED MEDIA
Sponsored. Underwritten. Paid. Native. Branded. All these words have one thing in common within the context of media - they suggest that...
ARE YOU WASTING YOUR DIGITAL DOLLARS ON THE WRONG CREATIVE?
What makes consumers pull the trigger on purchasing a product? If I had a nickel for every article written that tries to answer this...
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