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Why Google fired James Damore and what we've learned from it from a public relations and crisis communications perspective

Tips on when and how to use live streaming video in your marketing and PR strategy.

This week an online retailer discovered the dangers of poor font choice in brand and product design.

May 16, 2017

Ask (the right) questions first, shoot out communications later. Everyone loves to talk about data-driven PR. Research, insights, measurement, analytics...

Cheerios' cause marketing campaign to bring back the bees is a case study in media relations and social media marketing.

In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live video interviews via Skype and Facebook.

A few days ago, Prof...

February 5, 2017

Sponsored. Underwritten. Paid. Native. Branded. All these words have one thing in common within the context of media - they suggest that a story, video or other piece of content was purchased....

January 23, 2017

What makes consumers pull the trigger on purchasing a product? If I had a nickel for every article written that tries to answer this question, my garage would eclipse Jay Leno’s.

Yet, despite th...

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