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WHY THE LADY DORITOS DEBACLE IS A GREAT LESSON IN MEDIA TRAINING AND CRISIS MANAGEMENT
What we can learn about media training and crisis communications from the Lady Doritos interview debacle and how to avoid the same mistake.
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WHAT'S AN UNPAID CONTRIBUTOR WORTH?
Huffington Post just closed the doors on its open platform for unpaid contributors, making way for more credible articles from journalists.
CES IN REVIEW: A LOOK AT WHAT'S NEW
A brief review of what's new in consumer electronics, VR, AR and AI technology at CES 2018.
TECHNOLOGY DRIVES THE SOUTH (AND BRANDWARE JOINS ETC, THE SOUTH'S EXECUTIVE TECH COUNCIL)
To succeed as a communicator, be prepared to stay in student mode. That’s been my mantra since I left academia many moons ago, and it’s...
WHAT TO WATCH FOR PR PROS: MOVIES AND TV THAT WILL HELP YOUR PR STRATEGY
A list of movies and TV shows that feature public relations and journalism story lines to inspire your next campaign.
PR EXPLAINED: FROM MEDIA RELATIONS TO DIGITAL COMMUNICATIONS
A brief explanation of the most commonly used PR tactics from media relations to crisis planning, content and digital communications.
A STUDENT'S PERSPECTIVE ON USING SOCIAL MEDIA PLATFORMS IN PR
We invited students from Berry College to visit our Atlanta office asked them about new technologies in PR. Here's what one had to say.
EMPLOYEE SPOTLIGHT: KAITLIN JARVIS
An employee spotlight on Senior Account Executive, Kaitlin Jarvis, whose mix of storytelling and content creation perfectly embodies PR toda
Will The New Explore Feed Kill Organic Engagement on Facebook?
How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your b
FACEBOOK LAUNCHES ORIGINAL PROGRAMMING ON NEW WATCH PLATFORM
How and why brands should leverage Facebook's new original programming for branded entertainment and product placement.
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