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FACEBOOK’S AD RELEVANCE SCORE IS GOING AWAY: WHAT YOU NEED TO KNOW
Facebook will replace the Relevance Score with three new metrics: Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking. We t
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FACEBOOK AD METRICS ARE CHANGING – WHAT YOU NEED TO KNOW
Learn what Facebook advertising metrics are disappearing from the platform and how a change in reporting impressions could impact your measu
COMMUNICATIONS IN THE CHANGING WORLD OF SOCIAL ACTIVISM
Trending hashtag activism is forcing a change in the status quo of corporate communications. Organizations can no longer afford to sit on th
WHAT IS IGTV AND HOW WILL IT IMPACT YOUR SOCIAL MEDIA CAMPAIGNS?
Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first strategy, videos will be displayed in a vertical, full-screen format. But, unlike the traditional Instagram feed and Instagram Stories, IGTV videos can be up to one hour in length, giving creators and brands the opportunity to spend more time with their audience. Leveraging One Billion Users IGTV will allow content creators to start their o
FACEBOOK PRIVACY UPDATES IMPACT AD TARGETING AND RESULTS
How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.
SOCIAL MEDIA MARKETING WORLD RECAP
Our top five takeaways from the Social Media Marketing World Conference, includes tips for instagram and live video content.
A STUDENT'S PERSPECTIVE ON USING SOCIAL MEDIA PLATFORMS IN PR
We invited students from Berry College to visit our Atlanta office asked them about new technologies in PR. Here's what one had to say.
Will The New Explore Feed Kill Organic Engagement on Facebook?
How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your b
FACEBOOK LAUNCHES ORIGINAL PROGRAMMING ON NEW WATCH PLATFORM
How and why brands should leverage Facebook's new original programming for branded entertainment and product placement.
HAPPY BIRTHDAY TO THE #HASHTAG - TIPS ON USING THEM EFFECTIVELY
Ten years ago today, the hashtag was born on Twitter. Here are some tips on how to use hashtags effectively in your social media marketing.
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