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How and why brands should leverage Facebook's new original programming for branded entertainment and product placement.

Corporations are helping Houston flood victims. Here are tips for effective branded social giving programs, including what not to do.

Ten years ago today, the hashtag was born on Twitter. Here are some tips on how to use hashtags effectively in your social media marketing.

Why Google fired James Damore and what we've learned from it from a public relations and crisis communications perspective

Tips on when and how to use live streaming video in your marketing and PR strategy.

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