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June 21, 2018

Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first strategy, videos will be displayed in a vertical, full-...

May 25, 2018

How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.

May 11, 2018

If you’re reading this right now, we only have about 10 seconds to convince you to stay on our site. So how do we do that? We make sure our website design is visually appealing and the informat...

January 4, 2018

To succeed as a communicator, be prepared to stay in student mode. That’s been my mantra since I left academia many moons ago, and it’s one that we preach at Brandware. Unless you’re learning d...

A brief explanation of the most commonly used PR tactics from media relations to crisis planning, content and digital communications.

November 29, 2017

We invited students from Berry College to visit our Atlanta office asked them about new technologies in PR. Here's what one had to say.

How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your brand's social media content.

Tips on when and how to use live streaming video in your marketing and PR strategy.

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