FACEBOOK AD METRICS ARE CHANGING – WHAT YOU NEED TO KNOW
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Learn what Facebook advertising metrics are disappearing from the platform and how a change in reporting impressions could impact your measu

WHAT IS IGTV AND HOW WILL IT IMPACT YOUR SOCIAL MEDIA CAMPAIGNS?
Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first...


FACEBOOK PRIVACY UPDATES IMPACT AD TARGETING AND RESULTS
How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.


Will The New Explore Feed Kill Organic Engagement on Facebook?
How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your b


HAPPY BIRTHDAY TO THE #HASHTAG - TIPS ON USING THEM EFFECTIVELY
Ten years ago today, the hashtag was born on Twitter. Here are some tips on how to use hashtags effectively in your social media marketing.
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