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WHAT IS IGTV AND HOW WILL IT IMPACT YOUR SOCIAL MEDIA CAMPAIGNS?
Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first...
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FACEBOOK PRIVACY UPDATES IMPACT AD TARGETING AND RESULTS
How Facebook's new privacy changes impact paid and promoted content and a brand's ability to connect with targeted audiences.
5 WAYS TO ENHANCE YOUR WEB DESIGN
If you’re reading this right now, we only have about 10 seconds to convince you to stay on our site. So how do we do that? We make sure...
TECHNOLOGY DRIVES THE SOUTH (AND BRANDWARE JOINS ETC, THE SOUTH'S EXECUTIVE TECH COUNCIL)
To succeed as a communicator, be prepared to stay in student mode. That’s been my mantra since I left academia many moons ago, and it’s...
PR EXPLAINED: FROM MEDIA RELATIONS TO DIGITAL COMMUNICATIONS
A brief explanation of the most commonly used PR tactics from media relations to crisis planning, content and digital communications.
A STUDENT'S PERSPECTIVE ON USING SOCIAL MEDIA PLATFORMS IN PR
We invited students from Berry College to visit our Atlanta office asked them about new technologies in PR. Here's what one had to say.
Will The New Explore Feed Kill Organic Engagement on Facebook?
How Facebook's plans for a separate news feed for unpaid branded content could impact the organic engagement and overall reach of your b
TO GO LIVE OR NOT GO LIVE – THAT IS THE QUESTION BRANDS ARE ASKING
Tips on when and how to use live streaming video in your marketing and PR strategy.
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