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WHAT IS IGTV AND HOW WILL IT IMPACT YOUR SOCIAL MEDIA CAMPAIGNS?
Yesterday Instagram launched IGTV, a new app that will allow creators to share long-form videos. Staying true to Instagram’s mobile-first strategy, videos will be displayed in a vertical, full-screen format. But, unlike the traditional Instagram feed and Instagram Stories, IGTV videos can be up to one hour in length, giving creators and brands the opportunity to spend more time with their audience. Leveraging One Billion Users IGTV will allow content creators to start their o