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CHEERIOS' CAUSE MARKETING IS BRILLIANT AND ON-BRAND
Cheerios' cause marketing campaign to bring back the bees is a case study in media relations and social media marketing.
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TOP TIPS FOR GIVING A GREAT SKYPE INTERVIEW
In our agency’s meeting training workshop, we help clients prepare for every interview eventuality. Increasingly, this includes live video interviews via Skype and Facebook. A few days ago, Professor Robert Kelly reminded us all how a Skype interview can go awry without the proper planning. Kelly, who works for Pusan National University and is a regular contributor to broadcast and print news on the topic of US policy in Korea, appeared on BBC World to discuss the impeachment
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