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PR TREND: PAID CONTENT SPARKS EARNED MEDIA
Sponsored. Underwritten. Paid. Native. Branded. All these words have one thing in common within the context of media - they suggest that a story, video or other piece of content was purchased. Paid content used to be the less credible cousin to earned content. On the public relations side, we've long viewed "earned" as PR's hallowed ground: media coverage, or any content produced independently, without money changing hands. How things have changed. Sure, we still earn great c
