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ARE YOU WASTING YOUR DIGITAL DOLLARS ON THE WRONG CREATIVE?
What makes consumers pull the trigger on purchasing a product? If I had a nickel for every article written that tries to answer this question, my garage would eclipse Jay Leno’s. Yet, despite the avalanche of intelligence on influence and behavior, there is no clear-cut solution. That’s because we’ve never been exposed to more messages. Whether you’re getting streams of ads or branded content served up on your social feeds, consume digital billboard messages while stuck in tr