Challenge

Increase awareness of the North Fulton Community Improvement District and the infrastructure projects it funds among current and prospective members as well as the general public.

 

Strategy

Connect with community and business media at strategic project milestones to ensure development updates are communicated regularly and are consistent with the NFCID’s brand and mission.

 

Success

NFCID leaders were positioned as drivers of economic development in the North Fulton region of Georgia via groundbreaking events and hard hat tours that showcase the organization’s projects. Coverage spans local and state papers, news websites, and broadcast news, plus includes one project being featured by the Atlanta Business Chronicle as a 2016 “most innovative [CID] project.”