Porsche Cars North America

Community Relations

Challenge

Develop and manage a high-profile ground-breaking event announcing Porsche’s new U.S. headquarters location adjacent to Hartsfield-Jackson International Airport.

 

Strategy

Secure and manage the presentation flow for top state, local and corporate executives for maximum media coverage.

 

Success

Attendees includes all top government officials, from Georgia Governor Nathan Deal to Atlanta Mayor Kasim Reed. All major state media, as well as key national automotive and business media attended and covered the ceremony.