CarNow Chooses Brandware for Public Relations and Digital Marketing Services
The most awarded digital retailing and communications company in automotive has transformed the way car shoppers engage online with car dealers, enabling dealers to engage and retain car shoppers who shop on their websites. CarNow’s intuitive technology and exemplary service has made them the leading choice of dealers seeking digital retailing solutions.
Brandware Appoints Dan Bedore as Executive Vice President and Managing Director of New Nashville Office
The Brandware Group, Inc., has appointed Daniel J. Bedore as Executive Vice President. In addition to strategic and creative client services leadership, Bedore will establish a new agency office in Nashville, serving as Managing Director. He will lead business development as well as key accounts.
Brandware Appoints Lou Laste as CEO
The Brandware Group, Inc., has appointed Lou Laste as agency CEO, effective September 9, 2019. Laste will lead all agency strategy and operations, from talent development and agency culture to client business, service innovation and business development.
New Business: Brandware Expands Public Relations Scope of Work with Longtime Client Ashton Woods
Longtime client Ashton Woods selected Brandware as the homebuilder's public relations agency partner to its Texas divisions. This expansion not only demonstrates a growth in the agency-client relationship, but also cements Brandware’s expertise in the home and garden sector.
New Client: Recipe-to-Cart Technology Brand Northfork Chooses Brandware
Northfork, a personalized shop-by-recipe platform for grocery retailers, selected Brandware to introduce their brand to the U.S. market. Northfork aligns grocery retailers with recipe publishers to drive purchase and customer loyalty through a new, digital shopping experience. The Northfork platform integrates grocery retailers’ websites and/or apps with publishers’ recipe content and allows shoppers to automatically populate their grocery cart based on selected recipes.
Brandware Ranked Among Top Atlanta Digital Agencies
Agency Spotter ranked Brandware among the top 10 digital agencies in Atlanta based on verified client reviews, background experience and a robust portfolio of digital projects.
New Client: Brandware to Launch Technology Brand Kami Home in U.S.
Brandware has been selected to introduce Kami Home, an advanced residential and small business security system, to U.S. customers who want peace of mind without the hassle and cost of drilling or rewiring. The Kami Home product suite features advanced technology not commonly found at lower price points, including motion tracking and 360-degree panning. The brand is owned by YI Technology, Inc., a global leader in advanced imaging technologies.
New Client: Electric Propulsion Leader Elco Motor Yachts
Elco Motor Yachts is a pioneer in electric propulsion systems for the marine industry, having introduced the first electric boat motor at the Chicago World's Fair in 1893. Today, the Elco team designs and manufactures quiet and powerful electric inboard and outboard motors, from 5 hp to 100 hp, as well as an award-winning hybrid system.
We look forward to supporting Elco's continued growth with tailored marketing and public relations services.
New Client: Auto Marketing Tech Innovator Client Command
The automotive marketplace isn’t for the weak of heart (or short of digital tools). If you’re battling for car buyers, you also better have the latest technology at your fingertips, including artificial intelligence. As Atlanta-based Client Command’s new PR agency of record, we won’t be short on compelling examples of how this auto marketing powerhouse help dealers get it done.
New Team Member
Will Popiel joins Brandware as our Spring Intern. Will is in his senior year at the University of Cincinnati where he studies Marketing and Electronic Media. Will adds to Brandware’s creative skillset with a background in digital media, including experience in graphic design, video and audio production. From 2015 to 2017, he produced and co-hosted a radio show called “Digging for Gold” for the UC student-run radio station. As a lifelong Ohio native, Will is passionate about anything Cleveland sports.
Brandware Earns Top Social
Brandware ranked fourth on Agency Spotter’s recent list of the 20 best social media marketing agencies. The report evaluates more than 750 social media agencies based on Agency Spotter's proprietary ranking methodology using data like verified client reviews, social media case studies, industry experience, and more.
New Client: American Freedom Distillery Selects Brandware for Premium Craft Spirits Public Relations
Join us in raising a glass to our new client! Founded by a close-knit group of former Green Beret combat veterans, American Freedom Distillery has been on a rapid growth track in its home state of Florida and is now poised to launch in new markets around the country. Brandware will manage both regional and national media communications, including local influencer campaigns.
Brandware Named Top Digital Agency
Brandware ranked in the top 20 of Agency Spotter’s recent list of the 50 best digital marketing agencies. The report evaluates more than 4,500 digital agencies based on Agency Spotter's proprietary research methodology. This report takes a broad look at digital marketing agencies, including digital strategy, social media, content marketing and more.
Sports Car Market Tags Brandware for Social Media
Brandware is partnering with two of the leading voices of the collector car hobby, Sports Car Market Magazine and American Car Collector, to expand the publications’ online enthusiast community. Brandware will manage social media platform and content strategy for both publications, including content development for both North American and international markets.
Mizuno USA Selects Brandware as Public Relations Partner
Mizuno is one of the largest specialty sports goods manufacturers in the world. Brandware will support product and lifestyle public relations initiatives, including media relations, events and influencer programs that tell the story of Mizuno’s latest innovations in running, baseball, softball, volleyball and golf gear - all showcased at the company’s Atlanta-based Mizuno Experience Center. So, get your gear on and let's play!
Forbes Names Equifax One of The World's Most Innovative Companies
For the third consecutive year, Brandware's client, Equifax Inc. was named to Forbes Magazine's Top 100 List of the "World's Most Innovative Companies." Congratulations to an incredible company that has transformed itself from a credit bureau to an insights leader.
Brandware Named One of Atlanta's Top PR Firms
The Atlanta Business Chronicle just released their list of the top PR Firms in Atlanta and Brandware PR lands in the top 15 agencies, up six spots from the previous year.
We’re Energized with Weego
You know that sinking feeling when your fave vehicle or power toy refuses to start? Scratch that. Thanks to new client Weego’s award-winning portable jump starters and battery packs, you’re not going to be able to use the old my-car-won’t-start excuse to pull in late at the office anymore. You can, however, be a hero and rescue stranded friends and family (or just buy them their own). Great name, great brand, great packaging and awesome quality equals a winning client.
Kerstin Hunt Joins Brandware PR as Account Director
Kerstin Hunt joins us as an Account Director in our Atlanta office. She's a lifelong entertainment technology enthusiast and has brought several high-profile products in that category to market in the U.S. and Europe. Click here to find out more about Kerstin and a dog named Lady Brunhilde.
Future Trends: Husqvarna Battery Series