We Help You Score More Wins.
PR and Digital Communications
For a Competitive World
Trophies are nice.
Real business success is better.
We tackle your consumer and B2B competitive challenges with the best blend of research, PR, content, social and digital services. The right messages. The right people. The right earned, owned and paid channels.
How can we make that claim? Before we start talking, we identify your most receptive audience. We learn how, where and when they consume information. We zero in on their unique points of influence. And, we uncover customer segments that you may have been neglecting. That’s the unique benefit of having an in-house market research group.
We fuel our PR and digital campaigns with research and insights, not guesswork.
In the News
New clients. New insights. Agency and partner wins. Good deeds. There’s always something brewing at Brandware (fresh ground coffee included, so please stop by).
New Client:
EBlock Selects Brandware to Lead Public Relations Efforts
Brandware, an award-winning, independently owned marketing communications agency, announced today the addition of EBlock to its repertoire of clients. EBlock is an online vehicle auction service with a vast selection inventory from trusted auction partners. Backed by decades of experience in the automotive industry, Brandware will provide Communications services through trade, industry, and automotive-technology publications as well as thought leadership to lead brand and content strategy.
Insights More recent Insights
Talent
Our team of A-types includes experts from every area of PR, digital, social, content, creative and research.
From the art of big ideas to the science of analyzing whether they’ll result in met objectives, our group of communications specialists brings their top game each and every day.
Brandware was founded in 2000 by Elke Martin and David Krysiek. Dave and Elke spent many years in the corporate trenches of multi-national corporations leading public relations, corporate communications and marketing departments. Headquartered in Atlanta, Brandware Public Relations is a full-service PR and digital communications agency, with a world-class market and brand research group team on tap at Brandware Research.
 Elke MartinCo-Founder, PR |  David KrysiekCo-Founder, Research |  Lou LasteChief Executive Officer |  Tyler SartinVice President, Operations |  Ross JacobsSenior Account Director |  Kristie SchutzDirector of Operations |
|---|---|---|---|---|---|
 Rachel MelvinSocial Media Account Manager |  Jordan GarofaloAccount Supervisor |  Kaitlin JarvisAccount Supervisor |  Efrain OlivaresAccount Manager |  Addison McClaughertyAccount Executive |
Work
Earned media coverage that sparks inquiries. Owned content that shows your expertise and brand personality. Social campaigns that drive website traffic and page views. Thought leadership that attracts new customers. Here are a few examples of how we help clients compete.
 Vespa North AmericaCause-Related PR |  Husqvarna Outdoor ProductsOurdoor Lifestyle |  Outdoor LifestyleOutdoor Lifestyle |  Equifax AutomotiveB2B |  Ferrari North AmericaLuxury Lifestyle |  CXC SimulationsConsumer Tech |
|---|---|---|---|---|---|
 Union Savings BankFinancial Services |  Evox ImagesB2B Tech |  Porsche Cars North AmericaCommunity Relations |  Sonic Tools USAB2B |  Bonfire WineConsumer Lifestyle |  Ashton WoodsConsumer Lifestyle |
 Hilton Head Motoring FestivalAutomotive Lifestyle |  Falken TiresConsumer Product |  Porsche Cars North AmericaConsumer Lifestyle |  Okabashi FootwearConsumer Lifestyle |  Air Gas Penguin Brand Dry Ice®Consumer Products |  North Fulton Community Improvement DCommunity Relations |
 IsotrakB2B Thought Leadership |  Tire RackConsumer PR |
Services
We have extensive experience helping automotive and transportation, consumer and B2B technology, financial services, home builder, hospitality and media companies with a deep portfolio of public relations and digital communications services.
Public
Relations
Media strategy and planning
Media relations and publicity
Media training workshops
News bureau management
Shows and events
Reputation management
Thought leadership
Crisis communications
Let's Talk
Interested in learning more about Brandware services?
Want to challenge us with a particularly sticky PR or communications issue?
OFFICE ADDRESS:
Brandware Public Relations
One Alliance Center
3500 Lenox Road, Suite 1475
Atlanta, GA 30326
770.649.0880
TIME TO TALK:
Send us a note using the form below and we’ll make sure the right person responds – at the latest, within one business day.