NEWS - 2009

The speed of competition never slows and neither do we. Here's a sampler of what's new with Brandware Public Relations, our clients and partners.

December 2009

Growth is Good

Wall Street 2 is in the works and we're guessing Gordon Gekko's "greed is good" mantra isn't part of the script this time around. Solid growth however, is very good indeed and here at Brandware, we've enjoyed very positive growth in 2009—both in the size of our team and number of clients. Recent newcomers include senior account executive Bonnie Berkes, who brings years of consumer and B2B experience gained on both coasts, and Davis Adams, a digital media specialist who is spearheading our portfolio of social media and digital marketing services. New clients who chose to give their business to us this year included such great brands as Manheim, OVE.com, Fisker Automotive, Carestream Health and others. We're prepared for more growth in 2010—if we can help you grow your business, give us a call.

November 2009

We're going to need a bigger sandbox!

Hot on the heels (and wheels) of our new relationship with Manheim comes new assignments for www.manheimspecialtyauctions.com and www.manheimheavytruckauctions.com. You already know we love cars, boats, motorcycles and anything else that moves people - now add earthmovers, semis and other adrenaline-boosters to the mix.

October 2009

Trendspotting in all time zones

Trade show season is in full swing and we're on the show floor with clients and media in every time zone, it seems. From talking about the latest tire and wheel trends and tech with execs from TireRack at SEMA to planning a new product launch for Hughes Telematics at the LA Auto Show, we're in top gear. In between, our PracticeWorks account team got up to speed on the very latest advances in dental imaging technology at our client's recent user conference, attended by more than 500 dentists, orthodontists and surgeons.

September 2009

Welcome Manheim

We welcome Atlanta-based Manheim, the world's leading provider of vehicle remarketing services, to our client family. Manheim connects buyers and sellers around the globe to the world's largest, most comprehensive wholesale marketplace. In 2008, Manheim handled nearly 10 million used vehicles, facilitating transactions representing more than $50 billion in value. They're a passionate and customer-focused group of professionals with cool technology and warm personalities and we are most happy to be part of their communications team.

July 2009

The Beauty of Life - and Food - in the Local Lane

The joy of authentic discovery sets the tone for New York-based photographer Clay Enos' Local Time Vespa Tour- a 4,500 mile journey beginning July 2. Enos will savor the diverse sights and flavors of America's backroads on a black Vespa GTS 300 Super while he searches out and documents the country's most dedicated local food growers and producers.

Armed only with his Nikon, Vespa, Apple iPhone and time, Enos starts his journey in Manhattan, appropriately enough at The City Bakery, a city institution that uses locally produced ingredients. By the time he reaches Vancouver, British Columbia, averaging a self-imposed limit of 150 miles per day he'll have documented a wealth of new experiences and discoveries along the way. To learn more about Clay Enos, his Vespa GTS 300 Super and his journey, visit www.vespausa.com for daily update on Clay's adventures. Also follow Clay on Twitter @clayenos and check out the GPS Tracker, trip slideshows and other images on Flickr.

June 2009

Hot Customs for a Cool Price

Johnny Pag Motorcycles (www.johnnypag.com ) is an Orange County, CA-based motorcycle company that designs and builds the most affordable, high-quality machines in the custom category. They're also the latest addition to our client family. We love Johnny Pag Motorcycles' mission - "getting more riders on the road". That mission is a passion for the man behind the name and product,company president JR Pagnini. With a storied family history of designing exclusive custom motorcycles for celebrity clients, Pagnini now focuses his talent on creating top-quality rides for individuals without rock star budgets.

May 2009

Welcome PracticeWorks Systems, LLC

Brandware Public Relations welcomes aboard new client PracticeWorks, a US subsidiary of Carestream Health's global dental systems group. Check out their state of the art digital imaging equipment and practice management solutions at www.kodakdental.com . Headquartered in Marietta, Georgia, PracticeWorks is the exclusive maker of KODAK Dental Systems. Oral health professionals across the nation rely on this market leader to provide the latest tools and technologies to transform their businesses into the highest performing practices. At Brandware, we're passionate about high-performance technology, and PracticeWorks' innovative technology - paired with outstanding service and support that allows them to focus on building healthy practices - really fits the bill.

March 2009

HUGHES Telematics Debuts Smart Apps for Autos

HUGHES Telematics (www.hughestelematics.com ) is on the vanguard of auto technology. Their latest ultra-cool development is a smartphone app that lets you do things like unlock your doors or start your engine over the internet. They're also developing an app store (think iPhone) for your car, where you'll be able to download approved apps to the car.

We brought HUGHES to New York with their concept car and showed it off to key media. The story in the New York Times' Automobiles section, "Control-Alt Lock the Car ," spurred tons of interest and prompted dozens of other stories. These awesome technologies will be available soon. HUGHES Telematics launches service with partners Chrysler and Mercedes later this year.

February 2009

Mobileye Selects Brandware as Agency of Record

We've been supporting Mobileye, a global leader in vision-based Driver Assistance Systems, with several projects, including most recently their successful participation in the 2008 SEMA show. Effective March 1, we are the U.S. organization's agency of record. Mobileye technology is used by automotive manufacturers like BMW and Volvo as well as by commercial fleet giants like C.R. England, which is in the process of equipping its entire U.S. fleet of more than 3,500 trucks with Mobileye's Advance Warning System (AWS) 4000 driver assistance technology.