NEWS - 2008
The speed of competition never slows and neither do we. Here's a sampler of what's new with Brandware Public Relations, our clients and partners.
December 2008
Gone Racing! We'll be spending some time at the track in '09, cheering on the new Factory Aprilia Millennium Technologies team in the AMA Daytona SportBike series.
Sponsored by our favorite sport bike brand (and client) Aprilia, the team will battle for the podium starting with the season opener at Daytona Motor Speedway. For the first time ever, the legendary Daytona 200 will be run at night, under the lights. Good luck to the team. For all the latest on Aprilia, visit www.teampolizei.com.
Want to live in the ultra-fast lane, vicariously? Our favorite speed demon client and tech guru Alex Roy shares his experiences competing - and setting world records - in the underground rally racing scene in The Driver: My Dangerous Pursuit of Speed and Truth in the Outlaw Racing World.
Available in paperback on www.teampolizei.com, The Driver is a tongue-in-cheek, first-hand glimpse into the secret society of millionaire playboys, software moguls, Arab princes, movie stars, supermodels and gear heads extraordinaire. Wow. We need a career change, STAT! We dare you to ride shotgun.
Moto enthusiast
Jay Leno surprised an appreciative audience at the 2009 national Piaggio Group
Americas dealer meeting in Palm Springs,
CA, introducing dealers to 11 of the latest Vespa, Piaggio, Aprilia and Moto
Guzzi products, including the all-new Vespa S 50 and Aprilia SMV 750 Dorsoduro.
A long-time and outspoken ambassador of motorcycling and a fan of the Piaggio
brands, Leno took the opportunity to put on his test rider helmet. He personally
evaluated the Aprilia Mana 850 as well as
the three-wheel Piaggio MP3 250
scooter, and also got the inside scoop on several future products that our
client previewed for attending dealers. Check out Leno's video test impressions
at JayLenosGarage.com.
We are in the final stages of planning one of our favorite annual events, the Motorcycle Hall of Fame Induction Weekend. This year's gala happens October 10-11, 2008, for details visit their Web site at www.motorcyclemuseum.org. See you there (or check the Museum Web site for photos and coverage of the event).
September 2008
Welcome Lisa Aloisio, the newest addition to our Atlanta-based team. Lisa is a corporate communications innovator with a great track record at leading enthusiast brand companies. Together we'll be developing a new series of customized, turnkey programs that offer companies an easy, fun and effective means of proving their Green I.Q. to employees and the community. Check back to see what we're up to!
Mark your calendars the conference and consumer show schedule is going into hyperdrive. From major automotive and powersports consumer shows to technology trade conferences, Brandware will be in the thick of the action. For example, we'll be supporting our client HUGHES Telematics' participation at the 15th annual Intelligent Transportation Systems World Congress in New York on November 16 20, where company co-founder Kevin Link will join a panel discussing the next generation of telematics. That same week, you'll also find us at the Los Angeles International Auto Show media days, where HUGHES Telematics president Erik Goldman will be filling reporters in on new company milestones.
The luxury lifestyle and our client CurtCo Media go hand in hand. For timely advice on maximizing real estate dollars, pick up a the October/November issue of Robb Report Vacation Homes. It offers readers an in-depth look at ten markets worldwide that present lucrative opportunities for second-home buyers and real estate investors. The feature story is based on extensive research in more than 50 international locationsfrom the beach and the mountains, to the city and the desert. For the Top Ten list, editors selected Aspen/Snowmass, Coeur d'Alene, Las Vegas, Maui and Miami in the U.S. International locations include Abu Dhabi, Belize, Coatia, Curaao and St. Kitts and Nevis. Happy shopping!
August 2008
Brandware welcomes returning client Mobileye, a global pioneer and leader in vision-based driver assistance systems for top automotive manufacturers and supplier. Check out the company's amazing technology at www.mobileye.com. With driver distraction a serious safety threat for motorists and pedestrians, Mobileye innovations offer real and immediate solutions to this escalating problem. To learn more, we invite you to visit with the Mobileye and Brandware team at the 2008 SEMA Show. For more information on SEMA, visit www.sema.org .
Our client Piaggio invites college bound students to skimp on gas, not books! College students who purchase a new Piaggio Fly 50 or 150 scooter get one of the most fun, fuel-efficient and low-emission rides around. And, through October 15, 2008 they'll also enjoy several free trips to the gas pump and plenty of storage to haul a laptop and book bag, courtesy of a free $50 gas card and top case offer. Visit www.piaggiousa.com for details or other current news and offers.
April 2008
Vespa Stars in New York Times Style Section
The art and couture of the motorcycle jacket were the perfect complement to Vespa's iconic brand and product line as well as an excellent opportunity for the Vespa Soho dealership to stage a fashion shoot and supply a selection of suitable gear. The results of the shoot, featured in the influential April 3rd New York Times Style section, reminded readers that Vespa scooters aren't just eco-friendly, easy to ride and a snap to park in small spaces they're also the epitome of cool.
March 2008
The Motorcycle Hall of Fame Museum Announces Additional Contributors for "Motostars: Celebrities + Motorcycles" Exhibit
PICKERINGTON, OHIO - The Motorcycle Hall of Fame Museum, the country's premier showcase of motorcycling heritage and history, has revealed the names of more than 25 significant personalities and groups to be featured in the upcoming "MotoStars: Celebrities + Motorcycles" exhibit. The exhibit will spotlight the world's most recognizable enthusiasts and present priceless machines, exclusive memorabilia and tales from celebrities' favorite two-wheel adventures.
